Paramount plus is finally expanding into Europe

Paramount+ is finally expanding into Europe — with a little help. ViacomCBS has struck a deal with Sky to launch Paramount+ in the UK, Austria, Germany, Ireland, Italy and Switzerland sometime in 2022. The pact will make the streaming TV service available on Sky platforms in return for Sky extending carriage of ViacomCBS pay TV channels like Comedy Central.

Sky Cinema subscribers will be able to access Paramount+ at no additional cost. It will add more than 10,000 hours of content to the Sky platform. Other Sky customers will need to activate the service as an add-on.

Also under the deal, Paramount Pictures’ films such as the Mission Impossible and Transformer franchises will remain available on Sky Cinema in the UK and will join Sky Cinema in Germany and Italy in 2022.

Paramount+ is the latest in a series of apps to come to Sky Q adding more than 10,000 hours of content, further enhancing Sky’s aggregation strategy and enabling Sky customers to watch even more of the best content together in one place on the Sky Q platform.

Paramount Plus

Paramount+ will also be available direct-to-consumer in the UK, Ireland, Italy and GSA through the Paramount+ app for iOS and Android and across supported connected TV devices and OTT platforms.

ViacomCBS didn't provide pricing or local content differences, although it's notable that the broadcaster already has deals with rivals to carry streaming shows in the area. Netflix and Amazon Prime Video have rights to carry Star Trek: Discovery, Picard and Lower Decks in the UK, for instance.

ViacomCBS appears to be achieving what WarnerMedia has struggled to do in Europe to date by securing access into key European markets for its in-house streaming platform. The latter’s pre-existing deal with Sky, which runs into 2025 in territories including the UK, Germany and Italy, is proving a barrier to the rollout of HBO Max.

Paramount+ features an expansive catalog of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®, BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel, in addition to a robust offering of premier local content. Outside of the United States, the premium streaming service offers nearly 3,000 episodes of kids’ content, 1,000 episodes of reality, more than 500 films, and 2,500 hours of Paramount+ Originals, CBS and SHOWTIME® series, dramas, and sitcoms.

Paramount+ is already available in the Americas, Australia, Hungary, Russia and the Middle East. This could be the most significant expansion to date, though. Europe is a major market for streaming, and Sky's influence in the region could put the service in front of people who wouldn't otherwise have considered it. This won't bring Paramount+ to the level of heavyweights like Netflix or Prime Video, but it could help competition against narrowly focused rivals like HBO Max.

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